Geek Girl Of The Week: Tavi Gevinson

A photo posted by Tavi Gevinson (@tavitulle) on

Who: Tavi Gevinson

Type of Geek: Bow-Wearing Fashionista Geek Girl

Known for her frenetic fashion sense*—which blends together high-end couture with whimsical thrift-store finds—and keen eye for up-and-coming trends and designers, Tavi has become the voice of a new generation of fashion lovers through her blog, The Style Rookie. Oh, and I did I forget to mention that she’s barely out of middle school?

Wise beyond her years, Tavi has earned both critical praise for her honest and eloquent reporting (Fast Company listed her in its “100 Most Creative People in 2010”) and some pretty high-profile friends (Marc Jacobs is probably on her phone’s friends and family plan). She has currently joined forces with media mistress Jane Pratt to launch a new Sassy-esque magazine aimed at like-minded independent (and ultra-chic) ladies.

* You can often find Tavi sitting front row at New York Fashion Week, wearing an oversized bow atop her head. Isabella Blow, the late muse of hat designer Philip Treacy, would be proud.

To read more about other Fashionista Geek Goddesses like Tavi, pre-order your copy of Geek Girls Unite: How Fangirls, Bookworms, Indie Chicks, And Other Misfits Are Taking Over The World.

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More about Leslie Simon

Leslie is the author of Geek Girls Unite: How Fangirls, Bookworms, Indie Chicks and Other Misfits Are Taking Over the World, out now through It Books. She is also the author of Wish You Were Here: An Essential Guide to Your Favorite Music Scenes and co-author of Everybody Hurts: An Essential Guide to Emo Culture. She currently lives in Los Angeles, CA.